Celena has been plant-based since birth and brings that lifelong commitment to everything she creates. With 15+ years of experience in eCommerce, content strategy, and digital marketing, she helps mission-led, plant-based brands grow through ethical, scalable strategy.
As the founder of Avant Garden Agency, she blends performance marketing with beautiful, values-driven branding—crafting campaigns that convert without compromise. From email and SMS sequences to paid ads, influencer outreach, and SEO, Celena builds systems that support long-term growth.
She’s worked with purpose-led startups and multi-million-dollar DTC brands alike, leading teams, scaling eCom sites, and building thoughtful content ecosystems. Her work centers clarity, integrity, and momentum—helping founders bring their mission to life through every channel.
Celena thrives at the intersection of dream and reality—crafting strategy that brings vision to life online.
Nothing excites Celena more than turning strategy into substance. With a sharp eye for detail and a deep sense of purpose, she transforms brand vision into high-converting systems that feel as good as they perform. Whether it’s a full funnel buildout or a simple nurture sequence, every piece is crafted to reflect the heart of the brand and drive lasting results.