01. The Challenge
An independent, cruelty-free fashion brand sought to elevate its visual identity and digital presence. With a growing audience but outdated assets, they needed a complete rebrand—including a modern website, cohesive visual storytelling, and a marketing system built to convert style-conscious, values-driven customers.
02. The Solution
Avant Garden led a full-scale brand transformation that brought style and strategy into alignment:
- Rebuilt the website to create a visually rich, mobile-optimized experience that reflected the brand’s bold, conscious aesthetic
- Designed a full suite of branding assets—from logos and social banners to ad visuals and product graphics—for a unified look across all platforms
- Reimagined and launched automated email flows in Drip to guide new visitors through a tailored shopping journey
- Produced short-form video ads to tell the brand’s story, highlight ethical fashion choices, and drive campaign engagement
- Developed a strategic campaign calendar to ensure consistent visibility and momentum across email, ads, and organic channels
03. The Result
Within the first month of relaunch:
- Website traffic increased by 680%, with a significant uptick in new, qualified visitors
- Orders grew by 320%, driven by better site experience, stronger storytelling, and optimized email flows
- The rebrand didn’t just refresh the look—it repositioned the company as a standout in the indie fashion space, setting the stage for sustainable growth and deeper customer loyalty.
