Blooming Success: Plant-Powered Subscription Box Thrives in New Online Oasis

01. The Challenge

A plant-based subscription box brand needed support in evolving beyond the limitations of its marketplace model. With growing customer demand and a network of partner brands, they faced the challenge of creating exclusive products, managing excess inventory, and building a fully independent eCommerce experience to support long-term scalability.

02. The Solution

Avant Garden crafted a comprehensive growth roadmap and built a high-converting Shopify store designed to attract both loyal subscribers and new customers. Key initiatives included:

• Launching customer accounts for a smoother, more personalized user experience
• Introducing wholesale capabilities to diversify revenue and partner opportunities
• Designing exclusive, brand-aligned products to enhance box value and differentiation
• Developing a digital membership platform to expand access and drive recurring revenue outside of traditional subscriptions

03. The Result

The new store and strategy generated seven-figure sales within the first year, with consistent daily orders from both new and returning customers. The digital membership and product offerings created a seamless path away from third-party marketplace fees, establishing a direct-to-consumer ecosystem primed for sustainable, values-aligned growth.