01. The Challenge
A growing plant-based apothecary with multiple brick-and-mortar locations wanted to expand its digital reach and streamline its marketing systems. To support this growth, the brand needed a modernized website, a white-label brand identity for new offerings, robust ad campaigns, and a migration from Mailchimp to Klaviyo for more powerful email marketing.
02. The Solution
Avant Garden designed and implemented a full-scale digital marketing strategy to elevate the brand’s online performance:
- Developed a holistic strategy aligned with the company’s growth goals
- Redesigned the website with improved UX and conversion flow to support both DTC and wholesale channels
- Created new white-label branding and marketing assets to support product expansion
- Migrated the entire email system to Klaviyo, including welcome, nurture, and promo flows
- Designed a monthly content calendar to guide email, social, and ad campaigns
- Executed a 5-figure Meta ad strategy with fresh, visually compelling creative focused on conversion and brand values
03. The Result
The strategy delivered measurable impact:
- Email marketing now accounts for 35–40% of total revenue, driven by automated Klaviyo flows and campaign consistency
- Website conversions increased following the redesign, with improved navigation and product storytelling
- The brand saw a marked increase in customer engagement and online visibility, proving that thoughtful digital systems can drive real-world growth for plant-based businesses
