Botanical Brilliance: Nurturing Online Growth for a Thriving Apothecary

A plant-based apothecary company blossomed online, with email revenue growing to 35-40%, thanks to strategic nurturing.

Release Date

February 1, 2023

Location

Texas

Client

Apothecary Company

Category

Insights · Marketing · Ads
Avant-Garden Agency: Email and Social Media Marketing for -plant-based brands.

01. The Challenge

A growing plant-based apothecary with multiple brick-and-mortar locations wanted to expand its digital reach and streamline its marketing systems. To support this growth, the brand needed a modernized website, a white-label brand identity for new offerings, robust ad campaigns, and a migration from Mailchimp to Klaviyo for more powerful email marketing.

02. The Solution

Avant Garden designed and implemented a full-scale digital marketing strategy to elevate the brand’s online performance:

  • Developed a holistic strategy aligned with the company’s growth goals
  • Redesigned the website with improved UX and conversion flow to support both DTC and wholesale channels
  • Created new white-label branding and marketing assets to support product expansion
  • Migrated the entire email system to Klaviyo, including welcome, nurture, and promo flows
  • Designed a monthly content calendar to guide email, social, and ad campaigns
  • Executed a 5-figure Meta ad strategy with fresh, visually compelling creative focused on conversion and brand values

03. The Result

The strategy delivered measurable impact:

  • Email marketing now accounts for 35–40% of total revenue, driven by automated Klaviyo flows and campaign consistency
  • Website conversions increased following the redesign, with improved navigation and product storytelling
  • The brand saw a marked increase in customer engagement and online visibility, proving that thoughtful digital systems can drive real-world growth for plant-based businesses
Avant-Garden Agency: Email and Social Media Marketing for -plant-based brands.

Recent Projects