Unleashing eCommerce Magic: Skyrocketing Growth through Strategic Transformation

An eCommerce company's enchanting 80% YoY email marketing growth followed an agency-led revamp of its team, strategies, and loyalty program.

Release Date

August 28, 2023

Location

International

Client

BM Jewelry

Category

Email · Digital Marketing · Content
01. The Challenge

A thriving 7-figure eCommerce company sought to expand its internal team and optimize its projects, marketing, and products for success. The company needed a new project management system, complete overhauls of email marketing and PPC ads, as well as the implementation of a new loyalty and rewards program. To achieve these goals, the company hired an agency for management and strategy.

02. The Solution

The agency took a multi-faceted approach to address the company's challenges:

  • Hired new team members and provided comprehensive marketing training
  • Created monthly marketing strategies to ensure consistent and effective execution
  • Rebuilt all email marketing flows and calendars with fresh, on-brand ideas and styling
  • Developed and launched a robust loyalty program to encourage customer retention
  • Hired UGC creators to generate authentic and engaging content
  • Mapped out special product launches to maximize conversions and drive sales
03. The Result

Through the agency's strategic initiatives and expertise, the eCommerce company experienced substantial growth, with email marketing revenue increasing by more than 80% year-over-year. The successful implementation of the loyalty program, UGC campaigns, and optimized product launches contributed to the company's impressive performance and set the stage for continued success in the highly competitive eCommerce landscape.

Avant-Garden Agency: Email and Social Media Marketing for -plant-based brands.

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