01. The Challenge
A successful 7-figure eCommerce brand was scaling quickly—but its internal systems, marketing execution, and customer retention strategies hadn’t kept up. The company needed a new project management framework, an overhaul of PPC and email campaigns, and the launch of a loyalty program to drive repeat purchases. They brought in an agency to lead strategy and operations while supporting team expansion.
02. The Solution
Avant Garden delivered a multi-dimensional growth strategy designed to bring order, creativity, and measurable ROI:
- Recruited and onboarded new team members, paired with hands-on marketing training
- Rebuilt the email ecosystem with fully refreshed flows, campaign calendars, and on-brand visual design
- Launched a loyalty and rewards program to boost retention and LTV
- Introduced UGC content pipelines by hiring creators for social and ad campaigns
- Planned and executed high-converting product drops with timed campaigns across email, ads, and SMS
- Created structured monthly strategies to ensure sustainable execution and measurable outcomes
03. The Result
The brand saw a major lift in core performance metrics:
- Email revenue increased by 80% YoY, driven by a revitalized lifecycle strategy and stronger creative
- The loyalty program improved repeat purchase rates and AOV
- UGC campaigns increased CTR and engagement across paid channels
- The newly structured team operated with greater clarity, leading to smoother product launches and more strategic growth
