Planting Seeds of Justice: Podcast Sprouts to 1 Million Listens"

01. The Challenge

A media personality and victim's advocate sought a thoughtful marketing strategy to launch a new podcast centered on justice, advocacy, and raising awareness around urgent social issues. They needed a cohesive approach that reflected their mission—and resonated with an audience driven by purpose, not hype.

02. The Solution

Avant Garden crafted a values-aligned marketing strategy to support both the podcast’s launch and long-term growth. The agency:

• Designed custom podcast cover art and social media assets using plant-inspired, earthy visuals to reflect the brand’s tone and ethos
• Developed a cohesive brand style guide for consistent visuals and messaging
• Launched a Patreon to nurture community engagement and offer exclusive content
• Built an email marketing campaign to retain listener attention and announce new episodes
• Secured sponsorships from eco-conscious and plant-based brands aligned with the host’s values

03. The Result

Within six months of launch, the podcast surpassed 1 million listens, gaining national recognition while cultivating a loyal listener base. The campaign not only amplified critical justice-driven conversations, but also fostered a strong, supportive community. Avant Garden’s strategic approach helped transform a vision into a movement—rooted in purpose, designed to grow.

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